sky news has revolutionised the way in which we think , ie from using one platform to multi platforms for interactivity and accessibility , this allows users to control what they are watching and when . Furthermore over the last 10 years the internet has become faster therefore sky has to adapt in the change in revolutionart technology . As well as this , the chief loves to cater for all audience members from sky sport to disney , as well as this internet is no longer "one package " . Everything comes in bunbles to suit every budget . So , sky is clever in the fact that they cater for all audiences from all socio economic backgrounds .
> Rupert murdoch has managed to think like his audience : by using sky online if people ( uni students ) don't own a t.v , there are other options available - for a nominal fee . Watch sky now : is simple to use and quick and easy to register however requires a subscription .
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> Sky is multi platform : there are apps which can be downloaded onto your iphone or blackberry , t.v : sky on demand catch up t.v and recording allows users to "control" what they are watching , as well as number of episodes . Sky online : gives users accesibility to a wide range of content ( even uncensored material ! ) .
