Friday 20 April 2012

question 3 - adverts


Question 3
0 3 Consider the value of using online marketing to target a youth audience.
 You should refer to other media products to support your answer. (12) .

From wiki: Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales.[2] Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
The use of online marketing is a way to promote a product , in the first advert the product were sport shoes made by Adidas . Their website is aimed at a younger mass market of youths who take interest in looking ‘sporty and in style’ . The advert will be placed in more than one platform in order to generate revenue and income for the institution as well . In some ways this is clever as it captures the psychology of spending money on shoes – ie young people enjoy shopping for new clothes and shoes , therefore the use of online marketing promotes the in fashion styles which young people will want to follow . The use of celebrities is a good way to attract attention , as most young people look up to celebrities as their ‘idols’ . Media critics, such as Robert McChesney, have noted that the current trend within the entertainment industry has been toward the increased concentration of media ownership into the hands of a smaller number of transmedia and transnational conglomerates.[1] Media is seen to amass in centre where wealthy individuals have the ability to purchase such ventures (e.g. Rupert Murdoch). The company owns Reebock – another type of sporting label , this is an example of how Adidas company have used horizontal integration to their advantage .
 Adidas Originals was designed to focus on fashion and life-style, the advert clearly promotes both fashion and lifestyle : the images of the fireworks going up into the clear night sky to promote ‘a good life for all’ , as well as the use of art in the advert to promote the importance of youth culture , especially the graffiti which is often misrepresented in the tabloid press as something that thugs do in order to create trouble ; however this is negative and someone else could state that the graffiti represents their identity within the society or their group name . A recent episode of waterloo road can be used to highlight the scene where one group damaged property by using graffiti to ‘tag’ their name. This was seen to create ‘war’ between two rival groups of teenagers , some belonging to the school while others are part of gang culture , aimed at causing trouble . http://www.adidas.co.uk/- this website’s front page features a well known athlete on a backdrop of graffiti art – this clearly links in well with the advert where the use of graffiti was placed onto walls by artists throughout the advert itself, maybe this promotes the artistic side to the addidas label – clearly aimed towards the typical teen who wants to look their best . The website clearly targets a youth audience as it allows them to create their own customizable shoes tailored towards their taste – colour , name etc . However the pricing is expensive :£150 .. therefore not all teenagers will be able to create their own , could perhaps be targeted towards an older audience who have a high disposable income . Web 2.0 theory is applied here as we go to the website in order to gain the information we need , as well as the use of social networking (facebook page for adidas ) in order to keep up with the latest trends . 

question 2 for advert nhs


Question 2
0 2 Why are shock tactics, such as those in media product two, so often used?
 You may also refer to other media products to support your answer. (12 marks).
From wiki : Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.” [1] It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight"[2] a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness of racism and other injustices, or discouraging smoking among teens).
The NHS deliberately uses shock tactics in order to highlight the dangers of binge drinking , which has become a problem in the UK recently . Its constantly talked about in all 3 platforms – e-media, print and broadcast . The UK is the worst drinking country in the whole of Europe .. this is the shock factor used by the media in order to highlight the problem that young people are giving us . The advert aims to educate and inform society of the dangers that binge drinking can lead to , including vulnerability to crime , hooliganism and in some cases extreme violence . As well as this programmes like Police Interceptors highlighted in one episode the dangers of drink driving – an accident had occurred on the highway leading to death, as well as the irresponsible driver who was over the alcohol limit . From one point of view it can be argued that the parents should have more control over their teenagers and the behaviours exposed . A good night out should never have to end with the police visit to the parents’ house – which is common place and often irritating for the neighbourhood as well as the parent who has to deal with the unruly teenager . Shock tactics are therefore used in a positive way in order to capture the attention of young people and to tell them that their behaviour and actions are wrong and should not continue . http://www.telegraph.co.uk/news/uknews/law-and-order/2140278/Underage-drinking-in-Britain-among-worst-in-the-world.html . This telegraph article highlights that teenage binge drinkers are among the worst in Europe – a concern for every member of the British public .The use of shock tactics can be an example of a moral panic – whereby articles published every where are intended to create an emotional response in this case anger and worry of the older demographic . This is a negative representation of the youth and is partly why tax on alcohol is going to be raised … in order to try and reduce the intake of “cheap” alcoholic drinks . The Advert is successful in promoting the idea that teenagers do not realise the consequences of drinking beyond their limits ‘Alcohol know your limits ‘ is the slogan used in order to state that the right amount should be consumed and not more . 

question 1 for adverts


Question 1
0 1 Evaluate how each media product represents young people. (8)
As both media products are adverts – they intend to send out a clear and concise message . The first message branded by Adidas is that young people are care free and love to have a good time . Evidence from this can be seen by the use of facial expressions of happiness , kissing and laughter .A variety of quick short shots of the celebrities connote that ‘sporty ‘ branding offered by the brand themselves . As Adidas are a famous and well known sporting label targeted toward the younger demographic of 18-25 year olds . The use of multi-cultural celebrities , shows the positive representations of the society that we live in . The fact that an underwater camera has been implemented for the swimming pool scene creates a sense of free will ,for the people who are jumping into the pool while wearing the trainers: are used for promotional reasons – ‘Buy these trainers’ . The second advert is for public health and the concerns that young people especially teenagers send out when they go beyond the limits of drinking . It’s a negative portrayal of the irresponsible behaviour that happens too often when ‘partying ‘ late till midnight . The youth in this advert has no clue what she is doing , ie her putting on clothes quite clumsily . The bottle of wine is poured without thought onto the floor – this shows that the teenage girl has little control of her actions . Therefore the adverts message is ‘ be careful when drinking .. drink responsibly’ . It costs the NHS millions every year to treat illnesses caused by alcohol intoxication, mainly teenagers who are out of control . This is a negative view of the youth which may cause older generations to think that all teenagers act on the same manner . The clever use of voyeurism is apparent in both adverts – the young girl’s choice of ripped tights and clothing and her style of clothing , the adidias advert with the scenes of kissing , as well as the couples in the bath tub .

Wednesday 7 March 2012

question 12


 12.  Consider theoretical perspectives in relation to the impact of new/ digital media in your case study.  E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
People now have the freedom to write what they want on social networking sites such as timelines on Facebook which allows users to ‘track’ what their friends have been doing over 12 months , which makes it easier to find information such as videos that have been posted months ago can be accessed by users fairly quickly and freely . On Facebook people can update their statuses without a word count limit , whereas on Twitter there is a limited number of words that can be used . This is a good thing as audiences get straight to the point they are making , rather than writing loads of boring information which will turn off any facebook or twitter reader . This follows the pluralistic model as people have the right to express them self more freely and there a lot less censorship and control compared to other social media sites such newspapers , respectively the Times and The guardian .
Hegemony
"The systems of power cannot be maintained by force alone. People have to do things, willingly and happily to keep the powerful people on top." Gramsci
In history, in social life: nothing is fixed, rigid or definitive.  And nothing ever will be." Gramsci

Question 11

http://www.youtube.com/watch?v=3yKgroRws2g  - facebook globalization video for question 11 .

Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study?  E.g. the internet has been said to be ‘globalising culture’ through its promotion of the English language.
Web 2.0 creates a series of concerns within academic and industrial communities who value both technical enhancements in ICT and pertinent behavioral issues. Such concerns have become more obvious in SNS applications because they embrace a highly personalized and transparent design that manifest in major service providers including Facebook, Cyworld, and MySpace. It follows from this that a crucial issue of contradicting demands between convenient service and privacy concerns not only carries over, but also, to some extent, intensifies in the new research context – virtual social networking.
The concept of social capital can be generally defined as “the social resources that are developed through networks and connectedness, membership of more formal groups, relationships of trust, reciprocity and exchange” (Howard, 2001). Social capital extends into multiple dimensions. In some instances, social capital includes social norms, obligations, and reciprocity, which vary depending on the cultural context. In fact, an ongoing debate exists among researchers regarding whether social capital resides in the individual participants or their relationships (Parameswaran and Whinston, 2007). Social exchange theory and social capital theory offer important lenses through which an actor’s motivation for participation in a virtual community can be studied.
Cultural Imperialism
"Western nations dominate the media around the world which in return effects on third world culture by imposing on them western views and therefore destroying narrative culture." Schiller
"[Cultural imperialism is] ...the dominance of one culture’s media." Tolinson 
Globalization 
The new communications and information technologies have provided methods for large corporations to maximise profits by entering foreign markets




Wednesday 29 February 2012

question 10

Why smart phones threaten would-be censors

Google vs. China.  Facebook vs. Pakistan.  YouTube vs. Turkey.  Blackberry vs., well, half the world. If it seems like the Internet is under siege lately, that's because it is.  The cat-and-mouse game between government censors and communications technology is a lot like life along the San Andreas Fault. There are low level rumblings all the time, but every once in a while there's a tectonic shift. 
But why so many tremors and earthquakes lately? And is it a good idea for multinational, for-profit companies to be the standard-bearers for basic human rights like free speech?  Here are some answers.
It's been true since the beginning of organized society: Governments hate secrets. By nature, they cannot allow citizens or enemies to communicate in secrecy. That means every new communications technology is a potential threat. Chat rooms, e-mail, encryption, the Web, Twitter -- all have, one by one, come under assault from haters of secrets.
Now that smart phones have reached the masses, governments around the world are panicky. It's one thing to control citizens' use of e-mail from their bedrooms or cubicles -- in a place like Iran, there are only a few Internet pipes in and out of the country, so it's not hard to shut down the pipes or scan the data flowing through it for offensive or illegal content.  But Blackberry gadgets work differently. They let citizens walk around anywhere with tiny computers that can give users unfiltered access to everything on the Web and enable them to transmit their data with surveillance-busting encryption. If your job is to monitor citizens and keep order, this is an earthquake.
"We do think that the mobile Internet is where the cat-and-mouse game will play out over the next few years, with the rise of smart phones and ubiquitous 3G connectivity," said Jim Cowie, chief technology officer of Renesys, a firm that analyses Web traffic. "That's especially true in emerging economies like the (United Arab Emirates), where mobile Internet growth is really exploding -- in many cases mobile Internet providers have leapfrogged fixed-line Internet providers."
Blackberry maker Research in Motion is in the cross-hairs now. On Monday, a ban in Saudi Arabia went into effect, though Blackberry's Messenger service appeared to continue to operate normally. Other bans are threatened in the U.A.E., Algeria, Lebanon, Indonesia and India. But censorship experts expect the battle eventually will affect all mobile Internet devices. That expected escalation alarms Clothilde Le Coz, U.S. director of free speech advocacy group Reporters Without Borders.
"Mobiles devices such as the Blackberry ones are one way to get … news, share news and comment on it. If even these devices are getting controlled and monitored by the governments, it is a bad sign for freedom of speech," Le Coz said.
On Thursday, Blackberry CEO Mike Lazaridis threw down the gauntlet, indicating he plans to pick a fight with Arab nations who try to limit his company's service.
"Everything on the Internet is encrypted," he told the Wall Street Journal. "This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off."
But privately, the company appears to be in active negotiations with governments in the region. Some of the compromises that have been floated would sound alarming to any free speech advocate's ears. A report in The Economic Times in India said Research in Motion offered to let the Indian government access user e-mail and promised to create a system that would allow monitoring of chats within six to eight months.
From an architecture standpoint, there's even more to be concerned about. While hand-held smart phones seem to imply great freedom of movement, they may ultimately be easier to control, Cowie said. Countries tend to have far fewer mobile providers than Internet service providers, as the wireless spectrum is highly regulated. That gives governments a lot of leverage in any censorship debate.
"This might make it a lot easier for governments to censor -- or to implement community-appropriate filtering -- depending on your spin," Cowie said. "There are typically fewer mobile providers in a given national Internet market because of licensing requirements. They have more tightly integrated control over the end user Internet experience."
Harvard Professor Jonathan Zittrain, who runs the censorship-fighting Web site Herdict.org, takes that argument one step farther. Now that Web users seem to be clustering around a few Web sites and service providers, censors' jobs are getting easier, he thinks. It's hard for governments to censor e-mails flowing in an out of from hundreds of Web mail services. It's much easier to censor all traffic in and out of Facebook.com.
"(It) could be a game changer, the re-emergence of more centralized umbrellas for activities on the Internet," he said.
Cell users are rebels
On the other hand, Cowie thinks mobile Internet users have already shown a disdain for control that will ultimately be the undoing of any attempts at censorship. Smart phone users, for example, have demonstrated their tendency toward rebellion.
"There was a time when mobile providers thought that they could create a 'walled garden' mobile Internet," he said. "They believed that users would be satisfied with a few kinds of well-tended content on their phones, served up from the provider's own online kiosks.  If the story had ended there, it would have been a government censor's dream -- complete integration of hardware, software, delivery infrastructure and content, in one manageable package.
'We're all geeks now'
 "However, mobile consumers have pretty clearly indicated that they reject that model. They want access to the entire Internet on their smart phone -- not just a small corner of it, but all their familiar sites and services. They want to be able to jailbreak their smart phones, have carrier choice … and generally have the same freedom to tinker that they have on their desktop. This was a somewhat unexpected outcome, but the masses have spoken. We're all geeks now." 
If Middle Eastern nations stick to their Blackberry bans, their motivations will remain hazy. Few observers take the claim of national security at face value, and it's possible the ban is aimed as much at halting teen-aged flirting as it is to preventing terrorism attacks. (Thanks, World Blog.)
What the United Arab Emirates has asked for isn't, on its face, much different from what the U.S. government regularly asks for, said Mark Rasch, former head of the U.S. Department of Justice computer crime unit. 
During the Clinton years, the federal government engaged in a protracted (and failed) battle to prevent the widespread use of encryption by Internet users. But federal investigators armed with court orders still use wiretaps and other technologies to regularly inspect e-mail, Web and mobile communications. And European nations have saddled Internet service providers with data retention requirements for the purpose of law enforcement investigations.
There is an important distinction, however, said Rasch, now a consultant with Secure IT Experts.
"What the UAE is asking for is not fundamentally different from what the U.S. government sometimes asks for," he said. "But while it may not be an unreasonable request, it may be an unreasonable government that is requesting it."
There are plenty of reasons not to trust foreign nations with the keys to inspect smart phone traffic. However flawed U.S. due process might be, most U.S. citizens would be considerably more uncomfortable with the idea that governments in the United Arab Emirates or India could read their Blackberry messages in real time, or months after they were sent.
Tala Dowlatshah, another spokeswoman for Reporters Without Borders, said it's important for consumers to realize that countries like the UAE are trying to have it both ways.
"In recent years, the UAE has implemented a  Draconian  policy toward its citizens concerning the free flow of information," she said. "Clearly the UAE believes in democracy and free markets when it comes to doing big business deals with the West. But when it comes to empowering its own citizens, that's when the country demonstrates how small minded it really is."
Google's lesson
But while human rights groups can call attention to the problem, at the moment, the job of fighting on the front lines of the censorship battle has really been left to companies like Google. The firm's well-publicized spat with China earlier this year set the standard for company vs. state censorship battles. Google had happily provided China with a scaled-down Web experience designed to prevent citizens from finding Web sites on controversial topics such as the Falun Gung or the Dalai Lama. But when a scandal erupted that suggested hackers sponsored by the Chinese government had raided Google's servers, the company flipped a switch and began sending Chinese users to its unfiltered Hong Kong site. China, in turn, threatened to kick Google out, a potential body blow to the company's Asian aspirations.
In the end, Google blinked, but only slightly. It went back to the filtered Chinese site, but added a link to the free Hong Kong site. That earthquake was over, even if the fault line along the China-Google border remains active.
Zittrain, who praised Google for confronting China, encourages tech companies to think about the big picture -- instead of next quarter's profits -- during censorship fights.
"It's helpful for corporations to realize they are representing interests and issues that go beyond their customers," he said. Standing up to censorship is the thing to do, he stressed, but it's also good business.
"In a place like China, if there is a regime change in 15 or 20 years, how might you be greeted if you stood up on principles? Or if you didn't?"
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ios - ApPlE

iOS security loophole lets apps grab user photos

by  
A software feature that lets apps access user location has also been found to give developers access to that user's entire photo library.
The iPhone's camera roll, something developers can download without you knowing?
The iPhone's camera roll, something developers can download without you knowing?
(Credit: Josh Lowensohn/CNET)
An iOS security feature that lets users share information about their location can also be a conduit for those applications to surreptitiously grab user photos, according to a new report.
The New York Times' Bits blog today details how developers can gain access to a user's entire photo library through the same user dialog window that requests access to a user's current location. When users click the OK button, the report says, the developer can then copy photos--complete with GPS metadata--to a remote server, without alerting users to the fact.
Before wrapping your iPhone in tinfoil and throwing it into a fire, know that Bits says it's "unclear" if any apps that have been published to the App Store actually exhibit this behavior. Nonetheless, it adds that an unpublished test application from an unnamed iOS developer was able to successfully upload user photos using the dialog option.
Apple did not respond to a request for comment.
According to Bits, the potential for this loophole opened up in 2010 with the introduction of Apple's iOS 4.0 software. While the focus of that release was on bringing multitasking to Apple's mobile operating system, it also added the location feature in the name of efficiency.
This is the latest instance of Apple's mobile location features drawing concerns over user privacy. Last April, security researchers took issue with Apple's logging of user location data, which was found to be stored unencrypted. Researchers took the data, which covered up to a year's worth of location entries, and suggested that it could be used to track where users were going, including where they lived.
Apple stayed mum on the subject for a week, later addressing it as a "bug" and saying that the file was used to speed up how fast it could identify people's whereabouts inside applications, as well as fuel a crowd-sourced location database. A software update a few weeks later cut the database down to seven days' worth of data and kept the file from being stored on local machines, however that didn't stop the incident from being referred to as "locationgate."
More recently, attention has been focused not on Apple's collection of user information, as much as what it's allowing third-parties to access. Earlier this month, for example, we learned that some apps were collecting users' contact information without their permission. After the issue came to a head, Apple said such apps were in violation of its App Store Guidelines, and that a change was being made to require those applications to seek "explicit user approval," as part of an upcoming iOS update.
Update at 3:23 p.m. PT: Citing "sources familiar with the situation," The Verge reports that a fix could be on the way as part of an iOS software update. However the outlet gives no indication of when that would be.


Read more: http://news.cnet.com/8301-27076_3-57387043-248/ios-security-loophole-lets-apps-grab-user-photos/#ixzz1nlRtXEwH