Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better networker if you remember that.” – Dr. Ivan Misner, NY bestselling author & founder of BNI
Social Media is about sociology and psychology more than technology.” – Brain Solis Principal of FutureWorks
“Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, NHL social media marketing director.
Whether something brings them joy or pain, when people share and engage in communities, they form bonds and relationships with others who acknowledge their situation.
What used to be cigarette breaks could turn into ’social media breaks’ as long as there is a clear signal and IT isn’t looking.” – David Armano
“Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph.” – Brian Solis, Principal of FutureWorks
“In some ways, [Facebook] levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say “Hi” to when you pass them on the street.” – Jason Kaufman, research science fellow at Harvard University
Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang, Web-Strategist.com
20. “The secret isn’t growing a huge fan base. We have 100,000 Facebook fans, but those fans have all come to us organically. We believe the more organic the growth, the more loyal the fans, the more likely they will be repeat customers.” – Cam Balzer, vice president of marketing at Threadless
21. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager
22. “Much like great products, great content will only find the best people to love it if it’s leveraged well.” – Shannon Paul, PEAK6 Online communications manager.
. “Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran
25. ‘When there’s a buzz out in the blogosphere that your company has shipped a defective product, is closing its doors, or is under investigation, for example, a press release on the wire is no longer the fastest or most effective way to respond.” – Joel Postman, blog for Social Media Today
26. “The bubble hasn’t popped yet and there’s tremendous value in social media. … But it’s wishful thinking to believe that others on the ‘me too’ bandwagon will survive.” – Peter Fader, marketing professor at the University of Pennsylvania’s Wharton School
27. “Twitter is like a tragically hip New York night club. It is a cool, easy way for companies to engage customers in social media. But the experience can be loud and crowded.” – Bob Warfield, CEO of Helpstream 28. “What’s required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.” – Chris Brogan, author of “Trust Agents”
29. “As social media, or whatever you want to label it, becomes more prevalent, there will be blunders. We’re in experimental mode right now.” – Steve Hall, AdGabber founder
30. “Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” – Dallas Lawrence, Levick Strategic Communications
Tuesday, 31 January 2012
Thursday, 26 January 2012
Mr Bush - case study hwk
New & Digital Media Case Study Booklet.docx
MEST 3: The Impact of New & Digital Media Case Study
STUDENT NAME:Zainab Aljawahiri
TEACHER: Mr Bush
In A2 MEST 3 you will study two distinct topics, ‘Representation’ and ‘The Impact of New & Digital Media’. For each topic you will each be required to produce an individual case study of your own choice (the exam board does not permit groups of students to have the same focus). Your ‘New & Digital Media’ case study must examine the impact of new and digital media on another aspect of media production, exhibition and/or distribution on one or more platforms. This case study will be in addition to the teacher led case study you will do in class regarding ‘The Impact of New & Digital Media on News’. Your own choice of case study topic must not duplicate what you have learned in class and gender/ representation of women in any genre of text and/or platform and the study of News and Digital Media are therefore not permissible as topics for an individual case study. You will be able to (and should) refer to both the teacher led and your own study in the MEST 3 exam (Section B) to demonstrate a range of examples and application of a range of theories, issues and debates as applicable to the question set. This will be worth 60% of your A2 exam grade.
MEST 4 NOTE OF CAUTION: Please also be aware that as you are studying ‘Representation’ and ‘The Impact of New & Digital Media on News’ in this unit you are not permitted to use representation or digital media and news as a main focus for your MEST 4 Critical Investigation (2,000 word study with linked production). There is scope however to cover the concept of representation but from a different angle e.g. the investigation title ‘Magazines are a site of contention regarding ideologies of body image’ covers the contentious representations of women and body image but these are explored in this study through the key concept of ideology, exploring what ideologies are constructed by the media representations, how they are constructed and why the ideologies which are formed from these representations are an issue in contemporary society. The word representation must not therefore appear in your investigation title.
New and Digital media includes: The internet (web, email, VoIP, chat), mobile telephony (txt, 3G, smart phones), gaming, new media technologies like MP3, High Definition, PVRs (Sky+, Freeview+ etc.)
You could in this unit for example carry out a case study of a chosen new media area e.g. Youtube or Wikipedia. Within this you might study a variety of new/digital technologies over the period of a term such as the impact of mobile phones and the changing modes of consumption of media products that are a consequence of such developing technology, or the impact of social networking sites on the internet such as MySpace. This would allow you to investigate a variety of media issues and debates such as globalisation, ownership and control and the digital revolution and its consequent effect on production and exhibition. Candidates might consider how new technologies affect the way we consume (and produce) media products and therefore affect the ways that media products are produced, distributed and exhibited. They could widen this approach to study the impact of new media across different media platforms. You will also consider the changing role of audiences and the decline of the mass audience in the new interactive age, and how this mainly affects media institutions now and in the future.
EXAMPLE: A CASE STUDY OF YOUTUBE
A case study of Youtube might look at a variety of issues all linked with the list above but would also examine the nature of the site, its content, the implications of a medium where we are all producers of media texts, the debate over whether a site such as Youtube is part of a democratisation of the media or whether media institutions have forestalled the power of the audience by purchasing such sites. There are also considerable implications for all media producers (and audiences) in the sense that now, it can be argued, creators of media products can control the distribution and exhibition of their own products.
How will I use this case study in an exam?
Here are some examples of typical exam questions on the topic of new and digital media:
- “Digital media have, in many ways, changed how we consume media products.” Who do you think benefits most – audiences or producers?
- “Media institutions are right to feel threatened by new/digital media.” Consider this statement and show how media institutions are reacting to technological developments.
- The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.
- “The new generation of UK media power players are going stratight to their audience via the web” www.mediaguardian.co.uk Monday July 14 2008. How have media institutions responded to the opportunities offered by new/digital media?
- Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?
- Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?
Step One - Generating Topic Ideas for Individual Case Studies:
A study of the impact of new and digital media on………
- Music promotion and the charts
TV broadcasting
- Advertising
The media and democracy
- The role of the distributor and exhibitor
The internet & social networking sites
- The role of media institutions
Now try brainstorming a few of your own……..
- The idea of becoming too thin and the impact that magazines have on this
Social networking sites and addictive behaviour on teenagers
- The use of Blackberry and Iphone as a teaching tool in schools
How has technology changed in the last 3 years ?
- The gadget show – how has it coped with new technologies and the promotions used .
The influence of violent cartoons on child psychology .
- The need for make-up at a young age and the impact of peer group pressure on this .
How have institutions coped with film technologies and the way its implemented .
Step Two: Identifying relevant theories/ issues & debates
Some well known theories/ issues and debates on the topic of new and digital media include:
- Hegemony
- Marxism
- Pluralism
- Cultural Imperialism
- Globalisation
- Post-colonialism
Use the table below to help you gather information and sources on each of the theorists/ issues and debates above and identify those relevant for your study. You may find additional theorists and/or issues of your own which you wish to refer to and should also include these below:
| Theorist/ issue or debate | Topic Covered | Book/ Publication/ Online source | Key Quotes |
| Theorist/ issue or debate | Topic Covered | Book/ Publication/ Online source | Key Quotes |
Write here what your case study will involve. Remember it should be about the impact of new and digital media on.......
Research into gadgets and how they have changed over the last 5 years .
Ipod
Blackberry
Ipad
Macbooks
Intel company
Gadget show – how they adapted to rise in new technologies .
Explain why you have chosen this topic and why you think this will be a rich area for study.
Potential to explore a wide range of theories ,issues and debates within the contemporary landscape
Identify at least three media texts/ products that you will use as your primary sources of evidence to demonstrate the impact of new and digital media in your topic area.
| TEXT | PLATFORM (broadcast, print, e-media) Broadcast Emedia – website http://fwd.channel5.com/gadget-show Print – gadget show magazine | YEAR OF PRODUCTION June 2004-present June 2004-present June 2010 . |
UGC .
Hegemony
Liberal Pluralism
Hypodermic Syringe
Blumer and Katz
Approval by teacher and comments:
Signed:
Tuesday, 3 January 2012
ipads and kindles - media hwk mr bush
A million iPads and Kindles may have been unwrapped on Sunday – according to tentative analyst estimates – an influx of portable technology that is expected to hasten a decline in the already faltering sales of printed newspapers, adding pressure on traditional business models that have traditionally supported so many titles around the country.
Publishers, preparing for the handheld arrivals, took the chance to break with a tradition that dates back to 1912, when publishers agreed not to produce Christmas Day papers to give paperboys, among others, a day off. For the first time in its 190-year history the Sunday Times published a digital-only edition on 25 December – with the normally paid for product given away in the hope of luring sought after digital subscribers.
Boxing Day publication, for dailies like the Guardian, has also become a necessity – to ensure digital editions for new Kindle and iPad owners to read. The result is that what was a traditionally quiet period for news has become a critical moment to showcase new work, at a time when an industry already riven by the phone-hacking scandal and under judicial examination, is facing what can be described as an existential crisis.
Fifty years ago two national dailies – the Daily Mirror and the Daily Express – sold more than 4m copies each; today the bestselling Sun sells 2.6m. In the last year alone, printed sales declined by 10% for daily broadsheets and by 5% for daily tabloids – and when the News of the World stopped printing last July 600,000 copy sales simply disappeared.
The knock-on impact of the decline has been a push for digital readers that have seen newspapers like the Daily Mail win 5m unique visitors a day – compared with its printed sale of 2m – but struggle to generate revenues to match. The Mail generated £16m from its website last year, out of £608m overall.
Some specialist titles, such as the Financial Times, are managing the transition well – it has 260,000 digital subscribers – up 40% this year – compared with 337,000 buyers of the printed product, where sales are down by 12%. Digital subscribers generate £180 a year and the paper, priced at £2.50 on the newsstand on a weekday, is profitable.
John Ridding, the managing director, says that 30% of the FT's revenues come from digital sales and that "within two or three years" digital readers and revenues will account for more than those from the printed business. During a typical week the number of people signing on digitally is "five to 10 times" what it was a year earlier, as the newspaper looks to a future beyond print.
Others, though, are under pressure. Local newspapers have been hit particularly hard, with 31 titles closing in the last year. Most of those shutting are freesheets – with titles distibuted in Yeovil, Scarborough and Harlow lost. Historic paid for titles have seen their frequency cut: the Liverpool Daily Post is to go weekly in print in the new year, after sales dropped as low as 6,500. Its website, however, will update in real time. Daily titles in Birmingham and Bath have also gone the same way in recent years – while pre-tax profits at Johnston Press, the owner of the Scotsman and the Yorkshire Post, fell from £131.5m five years ago to £16m last year.
Roger Parry, chair of Johnston Press since 2009, believes the party has been over for several years, since Craigslist and Google began to take classified advertising away from local press.
"I think the future is for local multimedia companies which focus on signing up 50% plus of the households in their area on some form of subscription – that's what happens in Scandinavia," he says. For journalists there will have to be a shift from acting as "print writers to multimedia curators. There will be more content created by local people. The National Union of Journalists will hate this but it is fact of life."
With the culture secretary, Jeremy Hunt, wanting to license local television stations in 20 cities, that gives local media a new way to reach audiences, although some – such as Witney TV in Oxfordshire – have already made a start with a daily offering of local video news. David Cameron, the local MP, regularly appears, but the site is staffed by volunteers, and its content limited – underlining how tough the digital economics are.
There are commercial pressures in national media too. Although the tabloid media have faced criticism at the Leveson inquiry, not least from the likes of Hugh Grant or Steve Coogan, popular titles remain in fair commercial health. Trinity Mirror's stable of nationals – the Daily and Sunday Mirror, the People, and the Record titles in Scotland – will earn about £70m this year, although they made £86m the year before. The profit margin at the Daily Mail hovers at around 10%.
The challenge for the popular press is retaining printed sales – but the financial pressure is acute elsewhere. Three of the traditional broadsheets – the Independent, the Times and the Guardian – all lose money in a market where five titles compete for 1.3 million print buyers. Their readers are more likely to make the digital transition too, leaving newspapers no option but to embrace new forms of reporting – such as the live blog – and seed content at digital hubs, such as Facebook.
The Guardian may generate £40m in digital revenues from its largely free offerings, but some of that comes from its dating sites. The Times titles have gone for a low price subscription model, which has attracted 111,000 takers, but which generates £11m a year against an editorial budget estimated at £100m.
Some, like Paul Zwillenberg, from Boston Consulting Group, says serious newspapers "will have to cut their cloth because there will be a smaller pool of revenue and profit". But he acknowledges that by pursuing different business models, they may increase their chances of success. The result, though, is that was once an industry of one business model: a printed product sold on the newstand is fracturing into very different types of mainly digital content companies.
Publishers, preparing for the handheld arrivals, took the chance to break with a tradition that dates back to 1912, when publishers agreed not to produce Christmas Day papers to give paperboys, among others, a day off. For the first time in its 190-year history the Sunday Times published a digital-only edition on 25 December – with the normally paid for product given away in the hope of luring sought after digital subscribers.
Boxing Day publication, for dailies like the Guardian, has also become a necessity – to ensure digital editions for new Kindle and iPad owners to read. The result is that what was a traditionally quiet period for news has become a critical moment to showcase new work, at a time when an industry already riven by the phone-hacking scandal and under judicial examination, is facing what can be described as an existential crisis.
Fifty years ago two national dailies – the Daily Mirror and the Daily Express – sold more than 4m copies each; today the bestselling Sun sells 2.6m. In the last year alone, printed sales declined by 10% for daily broadsheets and by 5% for daily tabloids – and when the News of the World stopped printing last July 600,000 copy sales simply disappeared.
The knock-on impact of the decline has been a push for digital readers that have seen newspapers like the Daily Mail win 5m unique visitors a day – compared with its printed sale of 2m – but struggle to generate revenues to match. The Mail generated £16m from its website last year, out of £608m overall.
Some specialist titles, such as the Financial Times, are managing the transition well – it has 260,000 digital subscribers – up 40% this year – compared with 337,000 buyers of the printed product, where sales are down by 12%. Digital subscribers generate £180 a year and the paper, priced at £2.50 on the newsstand on a weekday, is profitable.
John Ridding, the managing director, says that 30% of the FT's revenues come from digital sales and that "within two or three years" digital readers and revenues will account for more than those from the printed business. During a typical week the number of people signing on digitally is "five to 10 times" what it was a year earlier, as the newspaper looks to a future beyond print.
Others, though, are under pressure. Local newspapers have been hit particularly hard, with 31 titles closing in the last year. Most of those shutting are freesheets – with titles distibuted in Yeovil, Scarborough and Harlow lost. Historic paid for titles have seen their frequency cut: the Liverpool Daily Post is to go weekly in print in the new year, after sales dropped as low as 6,500. Its website, however, will update in real time. Daily titles in Birmingham and Bath have also gone the same way in recent years – while pre-tax profits at Johnston Press, the owner of the Scotsman and the Yorkshire Post, fell from £131.5m five years ago to £16m last year.
Roger Parry, chair of Johnston Press since 2009, believes the party has been over for several years, since Craigslist and Google began to take classified advertising away from local press.
"I think the future is for local multimedia companies which focus on signing up 50% plus of the households in their area on some form of subscription – that's what happens in Scandinavia," he says. For journalists there will have to be a shift from acting as "print writers to multimedia curators. There will be more content created by local people. The National Union of Journalists will hate this but it is fact of life."
With the culture secretary, Jeremy Hunt, wanting to license local television stations in 20 cities, that gives local media a new way to reach audiences, although some – such as Witney TV in Oxfordshire – have already made a start with a daily offering of local video news. David Cameron, the local MP, regularly appears, but the site is staffed by volunteers, and its content limited – underlining how tough the digital economics are.
There are commercial pressures in national media too. Although the tabloid media have faced criticism at the Leveson inquiry, not least from the likes of Hugh Grant or Steve Coogan, popular titles remain in fair commercial health. Trinity Mirror's stable of nationals – the Daily and Sunday Mirror, the People, and the Record titles in Scotland – will earn about £70m this year, although they made £86m the year before. The profit margin at the Daily Mail hovers at around 10%.
The challenge for the popular press is retaining printed sales – but the financial pressure is acute elsewhere. Three of the traditional broadsheets – the Independent, the Times and the Guardian – all lose money in a market where five titles compete for 1.3 million print buyers. Their readers are more likely to make the digital transition too, leaving newspapers no option but to embrace new forms of reporting – such as the live blog – and seed content at digital hubs, such as Facebook.
The Guardian may generate £40m in digital revenues from its largely free offerings, but some of that comes from its dating sites. The Times titles have gone for a low price subscription model, which has attracted 111,000 takers, but which generates £11m a year against an editorial budget estimated at £100m.
Some, like Paul Zwillenberg, from Boston Consulting Group, says serious newspapers "will have to cut their cloth because there will be a smaller pool of revenue and profit". But he acknowledges that by pursuing different business models, they may increase their chances of success. The result, though, is that was once an industry of one business model: a printed product sold on the newstand is fracturing into very different types of mainly digital content companies.
Mr bush - hwk (media predictions for 2012 )
There won't be too many willing sellers next year, I wouldn't think," said one city banker, summing up the somewhat downbeat view of the mergers and acquisitions market next year. "With the market how it is why would you sell unless you are being forced?"
The failure of Shameless maker All3Media and Dutch firm Eyeworks, maker of Test the Nation and The Biggest Loser, to find buyers in 2011 is indicative of how tough the market is shaping up to be next year.
Big plays by private equity have all but evaporated due to the difficulty of securing funding – as was seen by the dramatic thinning of ranks in the bidding for EMI, which eventually went against the betting to Universal and Sony – with trade buyers taking pole position in any dealmaking in 2012.
All eyes are on Big Brother maker Endemol, which if it can finally agree the protracted restructuring of its €2.8bn debt, which is widely expected to be put up for sale next year. Time Warner and Mediaset, an existing investor, are already circling with unsolicited bids; if Endemol goes into play expect RTL, owner of The X Factor co-producer FremantleMedia, and ITV to run the numbers on a bid.
ITV will be debt free by the end of the year and has access to £1bn, or more, with chief executive Adam Crozier finally likely to make a major acquisition to boost its production arm.
Facebook's highly-anticipated IPO, which could well dwarf Google's effort in 2004, will send the tech stock buzz back into overdrive after the failure of Netflix, Groupon and Zynga to set investors alight.
Netflix's launch in the UK & Ireland next year will be one of the major strategic business moves of the year (well, that we know about) sparking an intense battle with, among others, BSkyB and Amazon's LoveFilm.
However the biggest potential development of the year is whether Rupert Murdoch will be forced by his board into looking to sell off some, or all, of his newspaper titles.
A forced sale attracts bargain-hunting predators and top of the list is Richard Desmond, owner of Express Newspapers and Channel 5, who has form here, having offered £1bn for the Sun in 2009.
If a sale doesn't happen then all eyes will be on whether Murdoch will green light the launch of the Sun on Sunday to fill the gap left by the News of the World.
"We hope News International will launch a replacement in time for the European football," said Group M in a note on national newspapers recently.
Interestingly Group M notes that Murdoch will have to run a very tight business model as following the shrinking of the market after the closure of his Sunday tabloid there will be "pressure on any NoW replacement to wash its face on copy sales, as the ad revenue pot is unlikely to grow to welcome it".
Sir Martin Sorrell's Group M reckons that the 3% growth it has factored in for 2012 would be lucky to be flat, at best, if not for the Olympics.
Yet some major media owners seem unconvinced. ITV chief executive Adam Crozier cautioned recently that while the broadcaster will get a "positive reaction" – an uplift in TV ad revenue – from the event it will "not be as much as some people think".
By this he means that comparisons with the uplift in ad revenue seen in other host countries, where the Olympics airs on commercial TV, are misguided because in the UK it airs on the BBC.
Daily Mail & General Trust top brass Martin Morgan and Stephen Daintith, the chief executive and finance director respectively, have also been downbeat on expectations – despite the fact that freesheet Metro is expected to be one of the biggest beneficiaries of millions of visitors to the capital.
Morgan said that investors should not have "expectations of a significant lift'; Daintith added that the event is "not the answer" and that the market "shouldn't be thinking about huge numbers from the Olympics for our titles". DMGT reckons it will see an uplift of about £5m.
The big winner will be the outdoor advertising market - Group M reckons it will be up 6%, the most of any media bar digital advertising - with the £746m ad take pencilled the highest since 2008.
Radio is also expected to do well, with advertisers warming to the moves by players such as Global Radio to have fewer station brands and more national networks.
"Radio has managed to completely replace the major revenue loss from the government scrapping COI advertising," said Adam Smith, Futures director at Group M.
The only media that won't be benefiting from one of Sir Martin Sorrell's fabled "maxi quadrennial" years – when events such as the Olympics, US elections and Euro occur – is, unfortunately the press market.
National newspaper advertising is forecast to be down 3.1% and the regional market down 7.8%.
"Head of the column [of issues] is retail," said Smith. "It is the major category in print advertising and it is being massively affected by the squeeze on household income."
The failure of Shameless maker All3Media and Dutch firm Eyeworks, maker of Test the Nation and The Biggest Loser, to find buyers in 2011 is indicative of how tough the market is shaping up to be next year.
Big plays by private equity have all but evaporated due to the difficulty of securing funding – as was seen by the dramatic thinning of ranks in the bidding for EMI, which eventually went against the betting to Universal and Sony – with trade buyers taking pole position in any dealmaking in 2012.
All eyes are on Big Brother maker Endemol, which if it can finally agree the protracted restructuring of its €2.8bn debt, which is widely expected to be put up for sale next year. Time Warner and Mediaset, an existing investor, are already circling with unsolicited bids; if Endemol goes into play expect RTL, owner of The X Factor co-producer FremantleMedia, and ITV to run the numbers on a bid.
ITV will be debt free by the end of the year and has access to £1bn, or more, with chief executive Adam Crozier finally likely to make a major acquisition to boost its production arm.
Facebook's highly-anticipated IPO, which could well dwarf Google's effort in 2004, will send the tech stock buzz back into overdrive after the failure of Netflix, Groupon and Zynga to set investors alight.
Netflix's launch in the UK & Ireland next year will be one of the major strategic business moves of the year (well, that we know about) sparking an intense battle with, among others, BSkyB and Amazon's LoveFilm.
However the biggest potential development of the year is whether Rupert Murdoch will be forced by his board into looking to sell off some, or all, of his newspaper titles.
A forced sale attracts bargain-hunting predators and top of the list is Richard Desmond, owner of Express Newspapers and Channel 5, who has form here, having offered £1bn for the Sun in 2009.
If a sale doesn't happen then all eyes will be on whether Murdoch will green light the launch of the Sun on Sunday to fill the gap left by the News of the World.
"We hope News International will launch a replacement in time for the European football," said Group M in a note on national newspapers recently.
Interestingly Group M notes that Murdoch will have to run a very tight business model as following the shrinking of the market after the closure of his Sunday tabloid there will be "pressure on any NoW replacement to wash its face on copy sales, as the ad revenue pot is unlikely to grow to welcome it".
Advertising
The London Olympics will save the UK advertising industry next year.Sir Martin Sorrell's Group M reckons that the 3% growth it has factored in for 2012 would be lucky to be flat, at best, if not for the Olympics.
Yet some major media owners seem unconvinced. ITV chief executive Adam Crozier cautioned recently that while the broadcaster will get a "positive reaction" – an uplift in TV ad revenue – from the event it will "not be as much as some people think".
By this he means that comparisons with the uplift in ad revenue seen in other host countries, where the Olympics airs on commercial TV, are misguided because in the UK it airs on the BBC.
Daily Mail & General Trust top brass Martin Morgan and Stephen Daintith, the chief executive and finance director respectively, have also been downbeat on expectations – despite the fact that freesheet Metro is expected to be one of the biggest beneficiaries of millions of visitors to the capital.
Morgan said that investors should not have "expectations of a significant lift'; Daintith added that the event is "not the answer" and that the market "shouldn't be thinking about huge numbers from the Olympics for our titles". DMGT reckons it will see an uplift of about £5m.
The big winner will be the outdoor advertising market - Group M reckons it will be up 6%, the most of any media bar digital advertising - with the £746m ad take pencilled the highest since 2008.
Radio is also expected to do well, with advertisers warming to the moves by players such as Global Radio to have fewer station brands and more national networks.
"Radio has managed to completely replace the major revenue loss from the government scrapping COI advertising," said Adam Smith, Futures director at Group M.
The only media that won't be benefiting from one of Sir Martin Sorrell's fabled "maxi quadrennial" years – when events such as the Olympics, US elections and Euro occur – is, unfortunately the press market.
National newspaper advertising is forecast to be down 3.1% and the regional market down 7.8%.
"Head of the column [of issues] is retail," said Smith. "It is the major category in print advertising and it is being massively affected by the squeeze on household income."
mr bush hwk - ruport murdoch
A new year, a new you: even if you're an 80-year-old media magnate, it appears the transformative allure of 1 January can prove irresistible.
Rupert Murdoch, the chairman and CEO of News Corporation – who may have more reason than usual to want to make a break with 2011 – has apparently joined Twitter.
Users of the microblogging site have reacted with a mixture of incredulity and unabashed horror to a declaration by its executive chairman Jack Dorsey that Murdoch had set up a verified account and would be gracing the site with his unique observations. "With his own voice, in his own way, @RupertMurdoch is now on Twitter," wrote Dorsey.
Within hours, the media tycoon had amassed more than 14,000 followers and was giving them his views on everything from the US presidential election to his family holiday in the Caribbean.
A cursory glance at his output reveals that he considers Steve Jobs's biography to be "interesting but unfair", that thoughts are best kept private in St Barths ("like London!"), and that George Clooney deserves an Oscar for his performance in The Descendants (whose distributor is News Corp-owned Fox Searchlight Pictures).
Murdoch's latest tweet, posted late on New Year's Eve and betraying a certain technological unease with punctuation, reads: "Huge NY eve do. Oligarchs and silicon valley biggies(like Jack) . May. Learn something".
The arrival on Twitter of one of society's most divisive figures was welcomed by some, but pilloried by many others. Piers Morgan, former editor of the News of the World, wrote: "Now this is going to be fascinating … welcome to Twitter my old boss @RupertMurdoch."
But the former deputy prime minister John Prescott captured the reaction of many when he made indirect reference to the phone-hacking scandal which saw Murdoch come under huge pressure in 2011. "Welcome to Twitter … @rupertmurdoch," he wrote. "I've left you a Happy New Year message on my voicemail!"
Another tweet suggested Murdoch follow Tom Watson, the Labour MP whose dogged pursuit of the scandal has won him many fans.
Despite a blue and white tick appearing next to the Murdoch account – the sign Twitter uses to show that an account has been "verified" as belonging to the right person – many remained dubious as to its authenticity.
Michael Wolff, a contributing editor of Vanity Fair and biographer of Murdoch, declared the account to be "fake, fake". Another user, @factor50, commented: "It can't be him, because all he should be tweeting is SORRY in every single breath." But Dorsey's tweet seems to prove the doubters wrong.
Rupert Murdoch, the chairman and CEO of News Corporation – who may have more reason than usual to want to make a break with 2011 – has apparently joined Twitter.
Users of the microblogging site have reacted with a mixture of incredulity and unabashed horror to a declaration by its executive chairman Jack Dorsey that Murdoch had set up a verified account and would be gracing the site with his unique observations. "With his own voice, in his own way, @RupertMurdoch is now on Twitter," wrote Dorsey.
Within hours, the media tycoon had amassed more than 14,000 followers and was giving them his views on everything from the US presidential election to his family holiday in the Caribbean.
A cursory glance at his output reveals that he considers Steve Jobs's biography to be "interesting but unfair", that thoughts are best kept private in St Barths ("like London!"), and that George Clooney deserves an Oscar for his performance in The Descendants (whose distributor is News Corp-owned Fox Searchlight Pictures).
Murdoch's latest tweet, posted late on New Year's Eve and betraying a certain technological unease with punctuation, reads: "Huge NY eve do. Oligarchs and silicon valley biggies(like Jack) . May. Learn something".
The arrival on Twitter of one of society's most divisive figures was welcomed by some, but pilloried by many others. Piers Morgan, former editor of the News of the World, wrote: "Now this is going to be fascinating … welcome to Twitter my old boss @RupertMurdoch."
But the former deputy prime minister John Prescott captured the reaction of many when he made indirect reference to the phone-hacking scandal which saw Murdoch come under huge pressure in 2011. "Welcome to Twitter … @rupertmurdoch," he wrote. "I've left you a Happy New Year message on my voicemail!"
Another tweet suggested Murdoch follow Tom Watson, the Labour MP whose dogged pursuit of the scandal has won him many fans.
Despite a blue and white tick appearing next to the Murdoch account – the sign Twitter uses to show that an account has been "verified" as belonging to the right person – many remained dubious as to its authenticity.
Michael Wolff, a contributing editor of Vanity Fair and biographer of Murdoch, declared the account to be "fake, fake". Another user, @factor50, commented: "It can't be him, because all he should be tweeting is SORRY in every single breath." But Dorsey's tweet seems to prove the doubters wrong.
Subscribe to:
Posts (Atom)