Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study? E.g. the internet has been said to be ‘globalising culture’ through its promotion of the English language.
Web 2.0 creates a series of concerns within academic and industrial communities who value both technical enhancements in ICT and pertinent behavioral issues. Such concerns have become more obvious in SNS applications because they embrace a highly personalized and transparent design that manifest in major service providers including Facebook, Cyworld, and MySpace. It follows from this that a crucial issue of contradicting demands between convenient service and privacy concerns not only carries over, but also, to some extent, intensifies in the new research context – virtual social networking.
The concept of social capital can be generally defined as “the social resources that are developed through networks and connectedness, membership of more formal groups, relationships of trust, reciprocity and exchange” (Howard, 2001). Social capital extends into multiple dimensions. In some instances, social capital includes social norms, obligations, and reciprocity, which vary depending on the cultural context. In fact, an ongoing debate exists among researchers regarding whether social capital resides in the individual participants or their relationships (Parameswaran and Whinston, 2007). Social exchange theory and social capital theory offer important lenses through which an actor’s motivation for participation in a virtual community can be studied.
Cultural Imperialism
"Western nations dominate the media around the world which in return effects on third world culture by imposing on them western views and therefore destroying narrative culture." Schiller
"[Cultural imperialism is] ...the dominance of one culture’s media." Tolinson
Globalization
The new communications and information technologies have provided methods for large corporations to maximise profits by entering foreign markets
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