Wednesday, 7 March 2012

question 12


 12.  Consider theoretical perspectives in relation to the impact of new/ digital media in your case study.  E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
People now have the freedom to write what they want on social networking sites such as timelines on Facebook which allows users to ‘track’ what their friends have been doing over 12 months , which makes it easier to find information such as videos that have been posted months ago can be accessed by users fairly quickly and freely . On Facebook people can update their statuses without a word count limit , whereas on Twitter there is a limited number of words that can be used . This is a good thing as audiences get straight to the point they are making , rather than writing loads of boring information which will turn off any facebook or twitter reader . This follows the pluralistic model as people have the right to express them self more freely and there a lot less censorship and control compared to other social media sites such newspapers , respectively the Times and The guardian .
Hegemony
"The systems of power cannot be maintained by force alone. People have to do things, willingly and happily to keep the powerful people on top." Gramsci
In history, in social life: nothing is fixed, rigid or definitive.  And nothing ever will be." Gramsci

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