question 1 for adverts

Question 1

0 1 Evaluate how each media product represents young people. (8)

As both media products are adverts – they intend to send out a clear and concise message . The first message branded by Adidas is that young people are care free and love to have a good time . Evidence from this can be seen by the use of facial expressions of happiness , kissing and laughter .A variety of quick short shots of the celebrities connote that ‘sporty ‘ branding offered by the brand themselves . As Adidas are a famous and well known sporting label targeted toward the younger demographic of 18-25 year olds . The use of multi-cultural celebrities , shows the positive representations of the society that we live in . The fact that an underwater camera has been implemented for the swimming pool scene creates a sense of free will ,for the people who are jumping into the pool while wearing the trainers: are used for promotional reasons – ‘Buy these trainers’ . The second advert is for public health and the concerns that young people especially teenagers send out when they go beyond the limits of drinking . It’s a negative portrayal of the irresponsible behaviour that happens too often when ‘partying ‘ late till midnight . The youth in this advert has no clue what she is doing , ie her putting on clothes quite clumsily . The bottle of wine is poured without thought onto the floor – this shows that the teenage girl has little control of her actions . Therefore the adverts message is ‘ be careful when drinking .. drink responsibly’ . It costs the NHS millions every year to treat illnesses caused by alcohol intoxication, mainly teenagers who are out of control . This is a negative view of the youth which may cause older generations to think that all teenagers act on the same manner . The clever use of voyeurism is apparent in both adverts – the young girl’s choice of ripped tights and clothing and her style of clothing , the adidias advert with the scenes of kissing , as well as the couples in the bath tub .