2. What impact has there been on the way in which the audience now consume the media products/ texts involved in your case study? How does it differ from what went before? Consider (SHEP)
Audiences can now consume media products by accessing apps on their smartphones . There has been a surge in the number of people who use it which went up 44%. Before there was no such thing as internet and smartphone apps , in which case they had to use a computer in order to accesss social networking sites such as facebook and twitter . Audiences are able to join a wide variety of groups and change things such as students outrage at the AQA biology exam , in order to get an apology from AQA themselves and change the decisions of the examiner in order to have another exam soon to compensate for the last one , which did not match the specification . Audiences are able to be more 'active' in their role (web 2.0 theory ) , in this caase they had the capacity to change a whole exam boards decision rather than let the exam board get away with murder , which would have been costly to many students and their grades.
As well as these issues audiences have the option of what they want to view on their smartphone and download apps relevant to their working lives .This makes life simpler and more accessible to them on a day to day basis , for example it has a map app in order to be used to find a location from a-z or a cookery app if they wish to make a quick and simple meal .
Because people consume (and interact) with content in different ways on different social networks (and websites and devices, etc.), understanding what type of content people want in that place is key to increasing engagement. Obviously the type of content that you can post on Twitter is limited to the number of characters in the post. But the content that people are looking for on Twitter tends to be extremely current. On Facebook, people tend to be interacting mostly with family and friends, so any content from a brand really needs to fulfill a specific need in order for people to look at it.
How do you tailor your content to different types of consumption?
As well as these issues audiences have the option of what they want to view on their smartphone and download apps relevant to their working lives .This makes life simpler and more accessible to them on a day to day basis , for example it has a map app in order to be used to find a location from a-z or a cookery app if they wish to make a quick and simple meal .
Because people consume (and interact) with content in different ways on different social networks (and websites and devices, etc.), understanding what type of content people want in that place is key to increasing engagement. Obviously the type of content that you can post on Twitter is limited to the number of characters in the post. But the content that people are looking for on Twitter tends to be extremely current. On Facebook, people tend to be interacting mostly with family and friends, so any content from a brand really needs to fulfill a specific need in order for people to look at it.
Timing
Timing of content is also very different for different locations online. Like I mentioned above, Twitter is very current and people only tend to consume content when they are actively looking at their content streams. This means that it is probably ok to repost important messages several times during the day in order to reachmore of your audience. On Facebook, people tend to scroll back through their homepage, so reposting there is probably a bad idea.Location
Where people are when they’re consuming content can make a big difference in what information they want and how they will interact with it. If you’re at work, you may be scanning content because you’re bored, or because you’re looking for information related to your job. Unless it’s content related to work, you may not be comfortable with looking at a video or listening to audio. If you’re at home, you probably don’t have the same constaints. Understanding where people are consuming your content, can help you provide the right content.Device
Many people have a smartphone or a tablet, so they may not beconsuming your content from a laptop. Some people only access social networks from sort of mobile device. So linking to a site that doesn’t work well from a non-laptop can mean people stop listening to what you’re saying. Some devices do pretty well with regular websites and some do better with a site designed specifically for mobile. Understanding what devices people are using to consume your content can help you make decisions about what you should do to support those devices.Appropriateness
By doing some investigattion to when, where and how people are consuming your content, you can better tailor your content to their needs. This understanding will also help you set the right expectations for how your audience may interact and engage with your content.How do you tailor your content to different types of consumption?
Mass media is a term used to denote a section of the media specifically envisioned and designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media (like books and manuscripts) were present centuries before the term became common. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across media such as newspapers, television, radio, broadcasting, which may require union membership in some large markets such as Newspaper Guild, AFTRA, & text publishers. The concept of mass media is complicated in some internet media as now individuals have a means of potential exposure on a scale comparable to what was previously restricted to select group of mass media producers. These internet media may include:
The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. The term “MSM” or “mainstream media” has been widely used in the blogosphere in discussion of the mass media and media bias.
The communications audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propaganda. The term “MSM” or “mainstream media” has been widely used in the blogosphere in discussion of the mass media and media bias.
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